Logistics / Last-Mile Delivery
A last-mile logistics company, NCR
Node.js · React · MySQL · Tally export integration · SMS delivery confirmations
The company was running Salesforce — a tool built for B2B sales teams — to manage a dispatch operation. The mismatch was severe: Salesforce assumed a pipeline, they had trips. The real coordination happened in a WhatsApp group, which meant key decisions were invisible to management and unbillable disputes were frequent. Billing ran 12–15 days behind operations.
Outcome
The WhatsApp coordination group was retired within three weeks of go-live. Billing disputes dropped from roughly 12 per month to 2. Billing cycle shortened from 12–15 days to 3. The ops manager described the change as 'the first time we've had an actual record of what happened on any given day'.